Cranberries have long been recognized as being wholesome and nutritious. These tiny red berries are rich in vitamin C and natural fruit acids. They naturally tend to increase urine acidity and decrease urine odor. Each soft gel provides a concentrate of cranberry with the nutritive value of one once of cranberry juice cocktail, without the added sweeteners. It has just one-third the calories of cranberry cocktail. The cranberry juice is cold pressed from fresh ripe cranberries, concentrated by the removal of water, and encapsulated to preserve the freshness of the juice.